Users will soon have a new feature that allows them to lessen the amount of AI-created videos appearing in their feeds. This move comes as the company disclosed that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a rise in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the fastest-growing channels on a popular video site primarily display content made by AI. A considerable share of this content is classified as low-quality AI content, a label for substandard, factory-style content that is typically nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from digital art to science explainers, and we aim to give people the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its service labeled as artificially created. Collectively, more than 100 mn media items are added to the service each day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of AI content they see by opening the content preference feature in the application and picking the AI content topic. Further subjects that can already be adjusted under the filter encompass politics, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies require creators to tag convincing AI-generated content, and it forbids harmful deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be removed under its terms of service.
Additionally, the app will from now on add an “AI-made” tag to content created with its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This action is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2 million AI literacy fund for professionals and organizations to produce informative material about using AI responsibly. This project will assist non-profit groups specializing in educating coding and technology.
Content Safety Approach
TikTok has defended its safety measures, amid debate over plans to cut jobs for numerous content moderators in the UK. It is planning to reduce hundreds of positions in its trust and safety division in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most distressing content ahead of it is viewed by humans. The platform announced a notable drop in shocking and graphic content handled by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
